Success Name：Bar code anti-false Goods-fleeing preventing system - skin care cosmetics

 

R & D center on the analysis of sales

At present, most domestic products cosmetics manufacturers wholesale and retail sales were powered by a combination of sales organization structure is usually: company headquarters set up total sales of the company, set up in each province or district office or branch office or Branch is responsible for the handling of local sales, selling the company's headquarters responsible for shipping, the overall coordination and control, etc.
As income levels in different regions of the customers, the level of consumption of different enterprises in order to meet the individual needs of the market usually develop different prices and service strategies to promote smart, actually formed from the regional sales divisions and agents price, profit difference . Meanwhile, sales offices and headquarters distances vary, different sales branches transportation costs are not the same.
The so-called "changing" is the dealer (or other intermediaries) will be entrusted to an enterprise only allow their products sold in the region forwarded to other regional sales.
Obviously, the "changing" from the main motivation has three basic aspects: (1) "changing" who (distributors, agents or sales offices, usually mainly dealers) through their supply price advantage , get as much profit. (2) "changing" who earn the difference in transport costs. (3) earn maintenance costs.
"changing" safeguarding local interests of the local dealers, but other regions will bring sales prices and product mix impact. So, will give the company an adverse effect on product sales, its outstanding performance: will disturb the market order business goals, seriously affected the company's overall marketing strategy successfully implemented, against the company's overall interests.

 

The effectiveness of the introduction of bar code management system

Product identification through barcode technology introduction, product quality management more scientific, accurate and establish correspondence with each product barcode database to facilitate enterprise managers queries;
Able to track every product from the factory to the end user transfers between locations, to determine whether the product is cross-regional sales, dealers have Cuanhuo behavior；
Through the introduction of integral security code, effectively eliminate fake and shoddy products, the company has laid a solid foundation to grow；
Timely and accurately understand the point of sale and product sales of the specific model name claimed that the end customer can collect the information, to strengthen customer relationship management, convenient service to provide a convenient；
According to various warehouses and the whereabouts of the database product sales division or agency of the source of products to compare, you can identify the segment of the storage or sale of products sold in their area code does not match the product, thus preventing the sale of segment sales of other products or help others segment segment sales targets；
Market surveys and audits to provide technical means. The headquarters of the market surveillance staff use handheld data terminal download product data, and then the point of sale in each area for sampling, monitoring product sales segment or geographical origin and whether coding consistency;

 

Requirements Analysis

 

Customer's situation, to produce the series of cosmetic products, the products are sold throughout the country, customers are mainly professional beauty salon, sales headquartered in Guangzhou. The bar code management system function points: can be traced back to the production date can be generated on demand unrepeatable barcode, if necessary, can produce integral code, bar code in the library when the associated product information: Name, agents, marketing factory day, sales orders and other information, call the salon or agents shipped orders sub-distributors, scanning product bar code can record relevant information: beauty salon / distributors, shipping time. Beauty / distributors scan product bar code information can be recorded: end customers and a beauty salon, spending time.